Billboard for Newest Busch Gardens Attraction is Newest Busch Gardens Attraction

A billboard advertising “Phoenix Rising”, Busch Gardens Tampa’s newest roller coaster is actually the new roller coaster itself.

“We’re taking the next step in robust, innovative meta customer outreach by making our advertising truly interactive,” said Busch Gardens marketing representative Suzi Gwazi. “It’s necessary because we’re starting to run out of room.”

The billboard, located near the downtown Tampa exits from I-275, rises approximately 80 feet from the ground, providing for a spectacular view of some of Tampa Bay’s best gridlock. The coaster travels up, down and around the steel structure supporting the 10’ high x 40’ wide full color ad, reaching speeds of up to 44mph, meaning it will usually be the fastest moving vehicle of any kind near that section of I-275.