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Tampa Bay Lightning changes their name to Tampa Bay Pikachus

By Michael Fritz | July 13, 2022
TB Pikachu

In a shocking first this week, the now former Tampa Bay Lightning have become the first major US sports team to change their mascot to a Pokémon. With abstract and fantasy based mascots like the Dragons, the Heat, and Jazz, this natural progression in branding seems almost inevitable.  “As long as it still relates to…

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